Phew, what a weekend!
I spent hours (and hours) this weekend crocheting, stitching and sewing the 8 orders I received for embellished t-shirts and singlets between last Wednesday and Saturday morning.



That’s as many orders in three days as I’ve had in the previous two months. Not that I’m complaining, but I have noticed a sore spot on my fingers where the crochet hook as been digging in.
This explosion in sales was largely due to having our embellished t-shirts featured in Madeit’s Wednesday newsletter… WOW! I should know the true value of publicity, but nevertheless 8 orders was a bit of a shock to the system! I had to go and restock my singlets and t-shirts and I made a few in larger sizes than our normal range, but when it’s only stitching a rosette on a t-shirt, at least there’s no pattern making involved.

I also took the opportunity to make some little labels for my work. Previously this has been a bit sporadic, as I’ve not had any professionally printed. But I went the DIY route with some twill tape and iron on transfers and I think they turned out quite nicely! I have enough to see me through a few more orders, but I think an order of properly printed twill tape might be required (plus some size tags for the mini-pinnies and Garden Party dresses).

I also had the opportunity to try our my new all-recyclable packaging with so many orders to post. I have been keeping my packaging really simple until now, but a post from Tania at the CHA made me rethink my presentation. After-all, as she says, online shopping is a somewhat impersonal activity, and sellers need to make the buying and receiving process as warm and friendly as possible to maximise repeat business.
Kylie asked for gift wrapping of her Birdie gift set (above), so cute spotted paper was located, as was genuine ribbon, and all tied up with a crochet flower embellishment.

Our standard packaging however is just as sweet – brown paper bags (for small orders, brown craft paper for larger); a strip of spotty paper and a business card to finish it off. I’m working through those business cards pretty quickly – I think it might nearly be time to engage a graphic designer to create a unique look for Bloombub.. any referrals?
The sale has inspired me to repost one of my newest creations, a sunflower t-shirt (available in white t-shirts and singlets, or grey long sleeves and singlets). Maybe a little bub in your life needs a pretty flower to warm up their winter?


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